The Tour de France organisers, Amaury Sport Organisation (ASO), sent an email communication last week showcasing some of the numbers and scale of French Grand Tour.
As well as the 176 professional riders lining up at the Grand Depart on Saturday, ASO expects 10-12 million fans to line the roads of France and Spain throughout July. Alongside these fans, 29,000 police officers will be deployed along the route, 2,000 accredited journalists will be in attendance and the race will be broadcast in 190 countries.
Put simply, if you have access to this audience, the Tour de France is the biggest and best cycling event in the world to launch and showcase your new products.
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Aero is everything
In 2017, it was the year of the all-around race bike. The new Specialized Tarmac and Trek Emonda were seen for the first time in the Tour de France build-up races - the Critérium du Dauphiné and Tour de Suisse - and this year, the biggest brands in cycling are back again, this time with new aero framesets.
Specialized Venge 2019
Spotted for the first time at the Critérium du Dauphiné in June, the third iteration of Specialized's wind-cheating aero frameset was officially launched on Tuesday.
The likes of Peter Sagan (Bora-Hansgrohe) and Fernando Gaviria (Quick-Step Floors) are confirmed to be racing on the new bike for the Tour de France, and between the duo, alongside their teammates, we can expect a stage victory or two for the new bike on its official race debut.
Cannondale SystemSix
Trek Madone Disc
Other notable mentions
Disc brakes here to stay
Stage 9 cobble tech
Custom paint, new national champions and more
Helmets, shoes, accessories and more
You can read more at Cyclingnews.com
via Cyclingnews Latest Interviews and Features http://www.cyclingnews.com/features/tour-de-france-tech-the-biggest-bikes-and-components-on-the-biggest-stage
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