It's a risky business, this sponsorship game.
In 2016, the mighty Tinkoff squad folded, while last summer Slipstream came within a thread of Argyle of disappearing.
Even now, in 2018, and with WorldTour reforms on the horizon, several teams are struggling to hold their heads above water.
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Then there's BMC Racing boss Jim Ochowicz, who, despite the death of his patron, BMC owner Andy Rihs, and the impending departure of all but one of his marquee riders, has resolutely stuck to his guns and come up with the most left-field sponsorship package since Tom Brady linked up with Ugg in 2010.
Step forward CCC, a Polish shoe and bag manufacturer which currently lends its name to the Pro Continental CCC-Sprandi squad.
The rumours of a deal between Ochowicz and CCC first emerged last week, mid-way through the first week of the Tour de France. The timing of the speculation wasn't because the parties kept the negotiations under strict embargo, but because the first set of negotiations took place on the eve of the Tour.
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You can read more at Cyclingnews.com
via Cyclingnews Latest Interviews and Features http://www.cyclingnews.com/features/ochowicz-you-can-always-repaint-the-picture
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