Sir Bradley Wiggins and Halfords have unveiled a new range of children's bikes, from balance bikes and hybrids to junior road bikes.
Among the range is a balance bike, first pedal bike, some hybrids, and a range of road bikes that includes a top-of-the-range model that takes design cues from Wiggins' own race bike.
Related: Kids' bikes for Christmas
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Bradley Wiggins, at the launch of his new range of kids' bikes in central London today
To say that Bradley Wiggins is a British Cycling Legend is something of an understatement. With his recent gold in the madison event at the Track World Championships adding to an already impressive list of palmarès, he's often cited as an inspiration for an up-and-coming generation of cyclists. It's this reputation that he wishes to build upon as he reportedly approaches the end of his illustrious cycling career.
Wiggins, according to Halfords, is keen to encourage more people into the sport, hence a range of bikes aimed at children. Although the Wiggins bikes sit at the top end of Halfords' kids bike range, Wiggins was keen to ensure the bikes remained at an accessible price, without compromising on quality.
The complete range
You can read more at BikeRadar.com
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