http://ift.tt/1zAGmf8
We are constantly told that cycling is a sport both undervalued and undersold, that sponsors should be lining up to back teams and that the sport is an excellent marketing opportunity when compared to soccer and other mainstream sports. While that may all be true, unless you’re backed by Kazakh oil or have the deep pockets of an Andy Rhis or Rupert Murdoch at your disposal, running a WorldTour team can be a draining and ultimately fruitless endeavour. Take Cannondale and Garmin-Sharp, for ...
via Cyclingnews Features http://ift.tt/1Akulvz
We are constantly told that cycling is a sport both undervalued and undersold, that sponsors should be lining up to back teams and that the sport is an excellent marketing opportunity when compared to soccer and other mainstream sports. While that may all be true, unless you’re backed by Kazakh oil or have the deep pockets of an Andy Rhis or Rupert Murdoch at your disposal, running a WorldTour team can be a draining and ultimately fruitless endeavour. Take Cannondale and Garmin-Sharp, for ...
via Cyclingnews Features http://ift.tt/1Akulvz
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