Based in Annecy France, Mavic was founded by Charles Idoux, and Lucien Chanel and has been producing bike parts and accessories since 1889. With its bold yellow branding, Mavic is an acronym for Manufacture d'Articles Vélocipédiques Idoux et Chanel, or Idoux and Idoux & Chanel’s Manufacture of Articles for Velocipedes.
Mavic’s first big break was when the brand decided they would replace the wooden rims used on road bikes, with metal. Duralumin was the alloy of choice, a mix of copper and aluminium, and the wheels were tested at the Tour de France by Antonin Magne who won the yellow jersey. At that time metal rims weren’t allowed so Mavic painted them to look like they were wooden.
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Jumping up to the 1970’s Mavic started providing neutral service cars packed to the brim with replacement bikes and wheels for riders who experience bad luck on the road.
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Over the years Mavic has pioneered more than just the metal-rimmed bicycle wheel, they also invented the hooked rim, allowing for clincher tires, were the first to begin anodising alloy rims and produced the first aero road bike and deep-section wheels. The French brand also produced groupsets for a time, and even trialled the first electronic drivetrain (Mektronic), though they’ve since moved away from shifting components.
The French manufacturer helped push the Universal System Tubeless for mountain bikes in 1999 and in 2008 first launched its range of rider equipment, including clothing, pedals and shoes.
Scroll down to see Cyclingnews’ round-up of Mavic road shoes available to buy in 2019
Mavic range name structure explained
Men’s Mavic road shoes you can buy today
Mavic Comete Ultimate shoes
- Price: £630 / $999 / AU$1600
- Closure: Ergo Dial II
- Sizes available: UK 6.5-12 including half sizes
- Stiffness rating: 100
Mavic Cosmic Ultimate SL shoes
- Price: £340 / $360 / AU$ N/A
- Closure: Boa IP1
- Sizes available: UK Mens 3.5-13 including half sizes
- Stiffness rating: 100
Mavic Cosmic Pro shoes
- Price: £230 / $260 / AU$450
- Closure: Mavic Ergo Dial QR system
- Sizes available: UK 5.5-13 including half sizes
- Stiffness rating: 80
Mavic Cosmic Elite shoes
- Price: £135 / $160 / AU$250
- Closure: Ergo dial, Velcro
- Sizes available: UK 5.5-13 including half sizes
- Stiffness rating: 60
Mavic Cosmic shoes
- Price: £115 / $140/ AU$ N/A
- Closure: Boa or Velcro
- Sizes available: UK 5.5-13 including half sizes
- Stiffness rating: 50
Mavic All Road Pro shoes
- Price: £225 / $275 / AU$ N/A
- Closure: Laces
- Sizes available: UK 5.5-13 including half sizes
- Stiffness rating: 80
Mavic All Road Elite shoes
- Price: £165 / $135 / AU$ N/A
- Closure: Laces
- Sizes available: UK 5.5-13 including half sizes
- Stiffness rating: 80
Mavic Aksium shoes
- Price: £89 / $100 / AU$180
- Closure: Laces
- Sizes available: UK 5.5-13 including half sizes
- Stiffness rating: 50
Women’s Mavic road shoes you can buy today
Mavic Sequence SL Ultimate shoes
- Price: £340 / $360 / AU$ NA
- Closure: Boa IP1
- Sizes available: UK 3.5 to 9 including half sizes
- Stiffness rating: 100
Mavic Sequence Elite shoes
- Price: £135 / $160 / AU$NA
- Closure: Ergo Dial QR
- Sizes available: UK 3.5-9 including half sizes
- Stiffness rating: 60
Mavic Echappe shoes
- Price: £89 / $100 / AU$NA
- Closure: Laces
- Sizes available: UK 3.5-9 including half sizes
- Stiffness rating: 50
You can read more at Cyclingnews.com
via Cyclingnews Latest Interviews and Features http://www.cyclingnews.com/features/best-mavic-road-cycling-shoes-2019
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