The Tour de France has always been a showcase for the latest bikes, wheels and other cycling hardware, as brands vie for the eyes of the biggest annual sporting event in the world. Alongside the hardware, teams and riders have sponsors for shoes, helmets, sunglasses and other accessories, alongside the latest clothing technology.
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In the modern era of the sport, no stone is left unturned in the search for smallest of gains; we are in an age of aerodynamic helmets, shoes and even computers.
Custom Designs
Shoes and sunglasses are two of the items that commonly get the custom treatment, and the Tour de France is no different.
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Some riders opt for a simple change of Boa colours, such as Mike Teunissen (Jumbo-Visma) who is now sporting yellow versions perhaps in a nod to his stage 1 success.
Other riders take their customisation to the extreme, such as Teunissen's teammate George Bennett, who is wearing some stunning custom Shimano S-Phyre RC9 shoes, designed by his girlfriend Caitlin Fielder, an artist who has also designed shoes for Michael Matthews (Team Sunweb) and Estaban Chaves (Mitchelton-Scott).
Aero Socks
Sponsors, look away
You can read more at Cyclingnews.com
via Cyclingnews Latest Interviews and Features http://www.cyclingnews.com/features/tour-de-france-tech-gallery-shoes-sunglasses-helmets-and-aero-socks
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