The biggest race in the sport begins next week. More than 10 million spectators will line the roads in Belgium and France, plus, with certain stages having an average television audience of over 12 million, the viewership and brand exposure at the Tour de France is second to none.
With the world’s eyes on the race, as a bike brand, manufacturer or technical sponsor, it’s probably not a bad time to launch the latest and greatest addition to your range. Here, we take a look at what we expect to see over the next few weeks, plus what bikes and components each team will be riding.
What’s new?
We’ve already seen limited edition Tour de France products launched by Oakley and Look for this year’s Tour and you can expect to see selected riders racing with both from next Saturday in Brussels.
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The June races of the Critérium du Dauphiné and Tour de Suisse offers a final race tune ahead of the Tour for both riders and new products alike. At this year’s Dauphine, Cyclingnews saw a new Scott Addict RC - which was launched earlier this week - a new Cannondale SuperSix EVO in both rim and disc brake format, plus a new time trial bike from Specialized, which has also been spotted at the Giro d’Italia and the Tour de Suisse.
Italian brand Wilier also launched a new bike this week in their new, climbing-specific Zero SLR, which will be raced on by Niki Terpstra’s Total Direct Energie team.
Who’s riding what?
Welcome to the future
New national champions and customisation
You can read more at Cyclingnews.com
via Cyclingnews Latest Interviews and Features http://www.cyclingnews.com/features/all-the-gear-tour-de-france-2019-tech-preview
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