New lights often pop up on Kickstarter, but rarely do they offer something genuinely unique or with unarguable expertise backing them up. Australian startup Ding has managed to tick both these boxes, however, matching award winning lighting knowledge from the automotive industry with a novel idea.
Ding's USP is its triple-beam combination that delivers a 150-lumen downward illumination, creating a 3 x 1.5m rectangular light surrounding the rider for absolute visibility, alongside a more traditional twin 400-lumen frontal beam for sight.
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The 110g Ding front light
If you've ever ridden in pitch black, you'll know how little traditional lights do to keep you visible from all angles. Ding is a newcomer to the cycling industry, but its fresh approach to cycle lighting has the potential to set a new benchmark for nighttime cycle safety.
The lights’ lead designer, Desmond Burns, has a background in automotive lighting. He previously designed optics for Audi, among others, and more recently worked as head of R&D at LightForce, a 4WD lighting specialist.
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