Wednesday, 2 November 2016

Tom Petty dreaming big with mobius Future Racing

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While Avanti IsoWhey Sports was again the standout team in the National Road Series (NRS) for 2016, mobius Future Racing emerged as a credible challenger to the Tasmanian team as it finished second on the overall team classification and placed two riders in the individual standing.

Former Australian U23 national road champion Ben Dyball was the standout rider for mobius Future Racing in 2016 with his Tour of Tasmania victory the crowing achievement of its season. Dyball finished the season as the fifth ranked rider in the NRS with 18-year-old Robert Stannard impressing to finish in sixth place overall. Standard also earned a call up to the World Championships, representing New Zealand in the men's junior time trial and road race events. Teammate James Fouche was also selected for the Worlds in Doha to ensure mobius Future Racing on the biggest cycling stage possible.

For mobius Future Racing team manager Tom Petty, the 2016 season exceeded external expectations, but there was no surprise internally for the team.

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"We weren't tipped to come second, no one talked about us before the year started so we have achieved quite a lot compared to what people expected," Petty told Cyclingnews of the team's second season in the NRS.

While there is ongoing uncertainty over the future direction of the NRS as the 17-month Cycling Australia review into the domestic racing scene continues, Petty explains that he has created a structure which is largely immune from the instability and ensures a solid foundation for continued success.

"We will go into our third season with almost exactly the same sponsors. When we started we sort of created a business model that showed a specific return on investment, which was prearranged, and we've achieved that with all of our sponsors," Petty said. "For example, mobius are a marketing and communication company and we've had other of our sponsors go to mobius for marketing work and website building. That provides a return on their investment. By showing simple business cases on how we've helped sponsored generate business, as well as the addition sponsor benefits. I think we are pretty stable going into 2017. It hasn't really affected us." 

You can read more at Cyclingnews.com



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