Cycliq, maker of the Fly videocamera/light units, is about to launch its third Kickstarter campaign for a dual out-front mount for a GPS computer and Fly12. Perhaps more notably, the Perth-based startup is about to be listed on the Australian Stock Exchange, a testament to its previous successes with crowdfunding.
It was only in February 2014 that the first Fly6 hit Kickstarter and raised AU$266,594 with the concept of an always-on videocamera to record interactions with motorists.
“We came up with the idea because Kingsley (Fiegert), my business partner, got shot in the bum with a slingshot from a passing car. At first, we thought maybe it would good be to get a camera to catch these bastards and get some retribution,” Cycliq CEO Andrew Hagen told BikeRadar. “But when we started making the Fly6, we realised it’s not about retribution and catching these guys, it's more about stopping people from doing it in the first place in a sort of passive way, because suddenly they're accountable.”
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Since the original idea, the Perth-based startup released two tail lights and a front light, all with integrated high definition cameras, and have sold around 40,000 units worldwide. But it hasn’t been an easy process to get to this stage.
“There have been probably between 10 to 15 times during the last two or three years that we’ve gone, if this doesn't work, this one particular thing, then we’re really screwed, and we’re going to have to tell our wives that we’ve dumped all our money and personal savings into this business, and it's gone,” Hagen said.
A rocky start
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