Originally published on Cyclingnews
The Trek-Segafredo team were hard to miss at last weekend's Japan Cup in Utsunomiya, with the WorldTour team choosing to ride in custom high-visibility kits and custom Project One bikes.
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The American bike company's Project One programme allows riders to customise and personalise their paintjob and has been utilised to create a bright bike and draw attention to 'on-road detectability'.
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The Japan Cup race kit will become the standard training kit of Trek-Segafredo following the race. While the team were also competing at the Abu Dhabi Tour last week, the riders are wearing the red, white and black standard issue kit.
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"Increasing rider safety is a core value for Trek. The company recently released the results of an ongoing safety study about rider visibility, conducted in partnership with students at Clemson University's Perceptual Awareness department," read a statement from the team.
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