This article originally appeared on BikeRadar
Countless brands come to pro teams and put their logos on clothing, but Katusha Sports could be the first clothing brand to come directly from a team. Russian benefactor Igor Makarov, who launched the Russian global cycling project that culminated in Team Katusha, is backing the new Katusha Sports clothing brand, which launched April 1.
Katusha Sports has three lines of men's road clothing: the understated Essential, the Team Katusha-inspired Breakaway, and the loud-and-proud Beyond. Each are identical in fit, fabric and price; only the aesthetics are different.
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Longtime apparel executive Jean Philippe-Torgue, most recently a vice president at Mavic sister company Salomon, is Katusha Sports CEO. He brought with him two former Salomon employees, including apparel product director Mathieu Danel.
"Katusha Sports is right in between the technical and the designer brands," Philippe-Torgue said, adding that while cycling has a lot of great history, "we want to be contemporary and modern, not to position ourselves in history like some other brands."
Beyond the modern long sleeve and race fit, the Katusha Sports gear is notable for its use of the hyper-wicking 37.5 yarn and Schoeller fabrics. Other brands use 37.5 (most notably Mavic in its new road gear), but Danel said Katusha Sports is unique in its integrated approach.
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