'Looking cool' might not be the top criteria you use when planning a new bike purchase, but you’re kidding yourself if you think it doesn’t play an important role.
Yes, geometry, suspension design and fit are all critical considerations that should never be overlooked, but if you can get all those things in a ride that looks like sex on wheels, why wouldn’t you?
Good design is more than just skin deep; it’s the marriage of form and function. Or as Steve Jobs put it, “Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
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There’s more than one way to develop a signature look. Some companies employ color as part of their identity. What would Bianchi be without celeste? Or Yeti without turquoise?
The lines of Ibis' Mojo have evolved ever so slightly since the original Mojo was introduced in 2005, but the iconic curves remain intact on the latest Mojo 3
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