Lars Seier Christensen, the former CEO of Saxo Bank, confirmed in his blog today that he is working on a cycling project with Bjarne Riis, but said it does not involve buying back the Tinkoff team from Oleg Tinkov.
Seier hinted that the project will address the economics of running a cycling team, but held off any specifics for Thursday's press conference, which will be held in Copenhagen.
"One of the difficult things about being involved in sports teams is the tendency for all income eventually to feed through to players’ (or riders’, as it may be) salaries. A sponsor wants to see his money go to a strengthened squad, not to beef up the team owner’s bottom line," Seier wrote.
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"This is a perpetual problem in sports, and it needs to be addressed. I think The Riis * Seier Project addresses this in new and innovative ways, and that is what we will present on Thursday."
Seier backed the Saxo Bank team for eight seasons while CEO, and forged a close friendship with Riis. There have been rumours since Tinkov summarily dismissed Riis that the Dane would come back to the sport, and there were indications that Riis and Seier were hatching a plan.
Riis was most recently linked to Bahraini Prince Nasser Bin Hamad Al Khalifa in creating a new pro team in 2017 with an eye on signing Vincenzo Nibali, whose contract with Astana ends this season.
You can read more at Cyclingnews.com
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