This article originally appeared on BikeRadar
A pro since he was 20, the now 28-year-old Rein Taaramäe is a multiple road and time trial champion of his home country – Estonia. Much of Taaramäe's professional cycling career was spent riding for Cofidis, and in that time he collected plenty of victories and podiums, but perhaps none bigger than his 2011 stage win at the Vuelta a España.
Riding for Astana in 2015, Taaramäe won both the Arctic Race of Norway and Vuelta a Burgos. Switching things up for 2016, the Estonian rider joins the Russian outfit Katusha – which recently avoided a ban despite two riders testing positive for prohibited substances over a 12-month period – on a one-year contract.
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Much as Taaramäe is new to the Canyon-sponsored team in red, so is American component-powerhouse SRAM. Last year, AG2R La Mondiale was the only WorldTour team on SRAM components, and now Katusha makes that two.
For the 2015 season, we speculated that SRAM had taken some time out of its previously intensive sponsorships while it perfected its eTap wireless shifting group. The company strongly disputed such claims at the time, but it seems there may have been some truth to our conjecture after all.
The house of SRAM also includes the global brands of Zipp and Quarq, and such a sponsorship sees these components supplied too. This covers power meters and wheelsets only, and the American sponsorship doesn't extend to cockpit components. That's an area Canyon not only takes care of, but is actively expanding in.
Aero + road = Aeroad
Ready for flight, Canyon at the cockpit
Wires at the brakes only
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