This article originally appeared on BIkeRadar
Romain Bardet (AG2R La Mondiale) has the line 'take the risk or lose the chance' emblazoned on the top tube of his custom-painted Factor O2. This statement runs true with the Frenchman's distinctive style of racing, attacking on stage 19 of the 2016 edition Tour de France and moving from fifth to second on the general classification in the process.
In this year's race, Bardet attacked in the final few hundred metres of the brutal Peyragudes climb and took his first stage victory of the 2017 Tour de France.
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British brand Factor joined forces with AG2R La Mondiale late last year following a previous partnership with the British domestic team ONE Pro Cycling. Should Bardet go one better than last year and win the Tour de France, the result would be a major coup for the relatively small brand, which is part owned by former professional Baden Cooke and developed closely with David Millar.
Bardet has been riding the new Mavic Comete Pro Carbon SL wheels on the flat stages and switching to Mavic Cosmic Pro Carbon for the mountain stages (Josh Evans/Immediate Media)
Bardet's Factor O2 has been given a distinctive white paint job that has been finished with the AG2R La Mondiale traditional blue, as well as black decals.
You can read more at Cyclingnews.com
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