The Movistar team has unveiled the new jersey its riders, including Nairo Quintana and Alejandro Valverde, will wear in the 2017 season.
The Spanish team’s kit is made by the Scottish company Endura and the new design was revealed, as was the case with Team Sky and Castelli, at the Rouleur Classic event in London on Friday. Joining Endura boss Jim McFarlane on stage was Alex Dowsett, the team’s only British rider.
The 2017 kit retains the dark blue and lime green colourway, but sees the ‘M’ logo amplified, dominating the front and rear of the jersey. The actual word ‘Movistar’ has been removed from both sides, appearing only on the collar and the sides.
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The design cuts out most of the white that appeared on the 2016 jersey, with the trim on the sleeves now green, and the striking white pocket section on the rear now the same dark blue. The visibility provided by that pocket section has been maintained with a couple of white lines leading into a white Endura logo, and a small fluorescent green strip at the very bottom.
The logo of Telefonica, parent company of mobile phone network Movistar, has been replaced on the sleeve by that of O2, another of its subsidiaries. Also, each rider will have his Twitter handle printed on the back of the jersey above the 'M' logo.
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