Seemingly unwilling to categorise or label their new bike, BMC titled the Roadmachine launch as “the future of (endurance) road bikes”, with the word endurance almost greyed out. They're also calling it “the one bike collection”, since the Roadmachine climbs, handles and descends well, and very quickly.
In recent years, the divergence of road bike niches hasn’t always helped the consumer who just wants a bike, maybe only one bike, to ride wherever they please. Along with type of tubing used, geometry used to be about the only defining factor of frames, back in the days of round steel. Alloy changed things with more tube profile options, but with carbon fibre, anything goes, and these days how a frame appears usually helps decide its designation.
- BMC Roadmachine 01 Dura-Ace Di2 review (first ride)
- Shimano Dura-Ace Di2 9070 review
- BMC Teammachine SLR01 Ultegra review
Appearance plus overall weight are commonly used criteria when consumers are looking to buy a bike, so BMC wanted to know which were most important, and if a customer could only have one bike, what would it be like? Pulling together the results, the features mentioned seemed to describe a bike that the company didn’t yet offer – with attributes of several other bikes that they already did.
With endurance-style events becoming more common, and many riders riding further at a higher intensity, BMC felt that endurance probably isn’t the best description for this bike. Their solution is the Roadmachine: a fast bike with great fit, and a broad rider appeal that offers technically advanced high performance.
BMC Roadmachine weight
BMC Roadmachine 01 Ultegra Di2 in Sunrise finish
- Gran Fondo = 1050g
- Teammachine = 790g
- Roadmachine = 930g
BMC Roadmachine frame
BMC Roadmachine range
BMC Roadmachine geometry and spec
BMC Roadmachine prices
BMC Roadmachine 01
- Dura-Ace Di2 - Green: €9,999 / US$10,999 / AUS$13,999
- Ultegra Di2 - Sunrise: €6,999 / US$ 7,499 / AUS$ 9,999
- Ultegra - White Blue: €4,699 / US$ 5,299 / AUS$ NA
- Frameset - Team: €3,899 / US$ 4,699 / AUS$ 5,999
BMC Roadmachine 02
- Ultegra Di2 - Yellow: €4,499 / US$4,999 / AUS$ 6,999
- Ultegra - Grey: €3,599 / US$3,899 / AUS$ 5,699
- 105 - Super Red: €2,799 / US$2,999 / AUS$ 4,499
BMC Roadmachine 03
- 105 - White Red: €2,099 / US$2,199 / AUS$ NA
- Tiagra - Lime: €1,799 / US$1,999 / AUS$ NA
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