Michael Rogers, who recently retired from professional cycling due to a heart ailment, has been named as the Chief Executive Officer of Bjarne Riis' project to build a new cycling team, the Riis Seier Project.
"When Michael announced his retirement from professional cycling, I immediately discussed with the board about his potential leadership of the project," Riis said in a press release.
"I know Michael very well from his many years in cycling. He is in every way a dedicated person with an extremely professional approach to things. And Michael has a proven record of leadership in the professional cycling world. Together with his energy and aspirations to learn the business world, we firmly believe he can lead the project into an interesting future."
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Riis and former Saxo Bank CEO Lars Seier Christensen announced plans to create the new team earlier this year.
"I'm excited and grateful to be given the opportunity to lead this project. In comparison to my athletic career of the last two decades, a new set of challenges will present themselves in my new role as CEO," Rogers said.
"It is of course humbling, but I feel confident that my leadership roles at several of the world's prominent cycling teams have provided me with some valuable experience to make the switch from being a sportsman to take on this new role. I'm delighted about collaborating with Lars Seier and Bjarne Riis to create a sustainable business based on some very appealing cycling related experiences and products."
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