Bike retailer Halfords has bought online retailer Tredz and its sister company Wheelies, which started as one small Swansea bike shop back in 1989.
The deal is valued at £18.4m and is expected to drive long-term growth for Halfords, which saw its cycling sales fall slightly last year after a wet summer and tough competition from online rivals.
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However, this doesn’t mean Halfords is going to start selling the premium brands like Cannondale, Specialized or Giant bikes that Tredz stocks: the businesses will continue to be run separately, say both parties.
"For Tredz customers, they won’t notice any difference, it will continue on a standalone basis," a Halfords spokesperson told BikeRadar. "It doesn’t make a huge difference for Halfords customers either."
What it does mean is that Halfords now has a considerable new online retail arm: Tredz generated sales of £32m last year, and a healthy profit of £2.4m. Both Tredz and Wheelies will continue to be led by group managing director Keith Jones.
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