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From a commercial perspective professional road cycling can be a contradiction in terms. Interest and participation levels are booming, but there is little evidence to suggest this is benefitting the sport at the highest level. From a commercial and marketing point of view Pro Cycling is failing badly. It needs to professionalise itself. The evidence is damning. WorldTour teams remain reliant on sponsorship income. The event calendar lacks a narrative, remains congested and is fragmented. TV coverage ...
via Cyclingnews Features http://ift.tt/1qMZa8N
From a commercial perspective professional road cycling can be a contradiction in terms. Interest and participation levels are booming, but there is little evidence to suggest this is benefitting the sport at the highest level. From a commercial and marketing point of view Pro Cycling is failing badly. It needs to professionalise itself. The evidence is damning. WorldTour teams remain reliant on sponsorship income. The event calendar lacks a narrative, remains congested and is fragmented. TV coverage ...
via Cyclingnews Features http://ift.tt/1qMZa8N
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