But I also like to try to sweeten the pot just a bit with give-backs and give-aways. They may not be much in the way of incentive to become, or remain, a Premium Member – but they’re fun! I mean, who doesn’t like to win cool stuff, especially great cycling gear.
And I’m hoping our newest give-back may actually move some of you off the fence, or entice you to renew if you let your Membership lapse. Here it is:
For new, and renewing, Premium Members (dating back to January 1 of this year), I’ll kick in One Free eArticle of Your Choice. That’s a rebate, in effect, of $4.99 off the annual 
$24.99 membership. You can choose from among any of our 67 individual eArticles (bundles are excluded). Click to see the entire array: http://www.roadbikerider.com/all-earticles.
Of course, you’ll also get all the other great benefits we’ve pulled together for you, including discounts on all our eArticles and eBooks, great cycling product discounts, access to our full treasure trove of searchable content and, when you can’t find what you’re looking for, the Ask RBR a Question feature – which allows Premium Members to ask our experts directly; we’ll tap our network to find your answer.
Here’s how it will work: Your receipt (emailed to you after purchasing your Premium Membership) is your coupon. Just hit Reply on that email and write in the title of the eArticle you’d like. I’ll drop it in your Downloads folder in your RBR account. (If you can’t find your receipt, just let me know. I’m happy to help you out.)
But Wait, There’s More!
OK, that’s the give-back. Now here are some new give-aways for Premiums:
--- 5 RBR-logoed Walz lightweight cycling caps per month for the next 3 months (at least). RBR’s high-quality Walz Caps 3-panel logoed cycling cap in moisture-wicking 100% 
circular knit polyester.
Perfect for wearing anytime, including under your helmet while riding. NOTE: In Black with WHITE stripe (not orange stripe, as pictured), or White with Black stripe. RBR logo embroidered on one side of the cap.
I’ll announce the first 5 winners of these great cycling caps, valued at $24.99 each, next week. (For the first drawing, I’ll including Premiums from January and February.)
--- 1 Tailwind Challenge package (that’s four large bags in each of their flavors) of Tailwind Endurance 
Fuel sports drink. That’s a value of $125. Tailwind already offers a 15% discount to our Premium Members off any size package they sell.
Coach Fred gave Tailwind Endurance Fuel 4.5 out of 5 stars in his Tailwind Product Review last year, and I back that up; I have been using it regularly myself for several months.
I’ll announce the Tailwind Challenge winner on March 13.
--- 1 pair of Lake CX217 cycling shoes. This is the big one! With an MSRP of $229.99. The shoes feature: Real 
leather construction; Boa Technology closure system; All-new Lake Pro carbon sole; Choice of men's, wide's, or women's models, including half sizes from size 36 to 50. (Our thanks to Mike from Stage-Race / Lake USA for this great giveaway prize!) Click http://www.lakecycling.com/ for more info on these super shoes.
I’ll announce the Lake CX217 cycling shoes winner April 3 – just in time for your Spring riding! For this drawing, I’ll include all Premium Members from January through March.
My Thanks to All Premium Members
As always, I am grateful for the support of our Premium Members!
Again, I sincerely hope that, if you have let your membership lapse, you’ll rejoin now. (I’m happy to look it up for you if you’re not sure.) And, if you have thought about joining before but never pulled the trigger – Please Join Today!
-- John Marsh
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