USA Pro Challenge CEO Shawn Hunter admitted on Sunday that he could not guarantee the Colorado race would return next year, saying his team would evaluate the event’s progress over the next couple of months before a final decision is made.
Hunter replied “no” when asked if he could definitively say the race would return, but then described the race as a freight train that can’t be stopped.
“I think that’s what’s been created here by the state of Colorado and the communities,” he said. “My job is to stay on board and keep driving.”
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The 2015 edition, which added a three-day inaugural women's race this year, marked the fifth year of the race that was founded in 2011 by the father-and-son team of Richard and Rick Shaden, owners of Smashburger, Quiznos and Live Basil Foods. When the race began in 2011, organisers said they were operating on a five-year plan toward profitability, but the Denver Post estimated recently that the race lost $2 million this year, down from $10 million in 2011.
Hunter, who remains optimistic abut the event’s future, said this year was the race’s best financial performance to date.
“It’s no secret that in the sport of pro cycling, working towards profitability takes a little bit of time," he said. "But we made a major leap this year, so I’m very proud of that and we owe our staff, our communities and our investors a big thank you.”
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